Chitrasaar comes from the words chitra (image) and saar (essence). It means the soul of images — where visuals hold memories, emotions, and quiet stories. Each image becomes more than what is seen; it carries a feeling, a moment, a memory from everyday life.

Chitrasaar is a tiny homegrown label from India — built out of nostalgia and a love for things made slowly. It started from a simple place: wanting to create clothes that carry a bit of warmth, a bit of art, and a lot of heart.

Back in college, I was always drawn to painting, colors, and coming up with new patterns. Those were the projects I looked forward to the most — they never felt like assignments. Later, while interning and working as a print designer, I got to see how an idea on paper could find its way onto fabric and into someone’s wardrobe. That process stayed with me and eventually gave me the push to start something of my own — and that’s how Chitrasaar came to life.

Every print begins as a hand-painted artwork — sometimes inspired by everyday moments, sometimes by old sketchbooks or random doodles made without a plan. They’re then turned into seamless prints that still hold a bit of that raw, handmade charm.

All our pieces are made-to-order in small batches by local makers, using breathable fabrics and relaxed silhouettes that are easy to live in. Nothing rushed — just simple, thoughtful clothes meant to feel familiar from the very first wear.

At its heart, Chitrasaar is a little love letter to slow creation, to nostalgia, and to finding beauty in the everyday.